Presilience is the attribute and process of successfully preventing where possible, preparing for, responding to, and recovering from adverse, major business interruption events and crises whilst at the same time looking for opportunities. Unlike resilience, which focusses purely on recovery and the ability to “bounce-back”, Presilience focusses on building the mental fortitude, across the whole organisation, to not only “bounce back”, but also to completely avoid crises, manage them effectively and minimise any negative effects – ideally it epitomises the idea of “Bouncing back better”. Essentially, it is risk intelligence and risk culture in practice. We look at how this practice can drive productivity and high performance through great decision making and how this could be the new way to thrive in the new normal.